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Rajesh Shukla: Why do Indians travel within the country? Leisure is only a small part of the answer

India's domestic tourism is a multifaceted market, not merely leisure-focused. It's driven by distinct "purpose-driven travel economies," significantly shaped by faith, family, and health. These segments show vastly different spending and economic impacts; health trips are costliest, while social travel boosts retail and transport. Understanding these diverse motivations—pilgrimage, medical needs, social visits, and leisure—is crucial. The opportunity lies in recognizing and serving these multiple markets, each creating its unique economic ecosystem. This nuanced perspective moves beyond a simplistic view, revealing India's true domestic travel potential.

LiveMint · Rajesh Shukla · Sep 30, 2026 at 10:30 AM

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