Don’t get Gen Z wrong: as this age cohort’s influence grows, it’s vital to understand what makes them tick
This article argues India's Gen Z, a vast and digitally native generation, is often misunderstood by older generations and outdated institutions. Drawing historical parallels, the author urges an in-depth, statistically representative understanding of their aspirations—beyond instant gratification—for career growth, financial independence, and meaningful work. Balancing global and Indian identities, Gen Z navigates a complex digital world. The text advocates for institutions to adapt, guiding their energy with wisdom and purpose to realize India's demographic dividend.
LiveMint · Rajesh Shukla · Aug 4, 2026 at 8:30 AM