Mrityunjay Athreya: the unfashionable management guru who shuns jargon for purpose
Mrityunjay Athreya, a Harvard-educated visionary, returned to India in 1967 to transform its management. He pioneered strategic thinking, emphasizing people, purpose, and values over fleeting fads, pre-dating global consulting firms. Athreya's contributions include restructuring Indian Airlines and laying the foundation for India's telecom revolution. His down-to-earth wisdom consistently proved more durable than fashionable management jargon. Now, at 85, he focuses on non-profit initiatives and integrating Indian philosophy into management. His enduring influence on India's societal and corporate landscape is undeniable.
LiveMint · Sundeep Khanna · about 7 hours ago