The article critiques the corporate rush to adopt AI, labeling it a "management fad" fueled by "informational cascades." Executives are likened to screaming fans, blindly investing billions without proven benefits. Drawing parallels to reengineering and stock option fads, the author cites Ford, Meta, Amazon, and Uber as examples of misdirected AI spending. This uncritical embrace drives consumer price increases. The piece urges leaders to critically evaluate AI's true value instead of joining a self-destructive, expensive trend.