Putin hints at ending the Russia-Ukraine war, but achieving peace is complex. Moscow, benefiting from divided NATO, boosted oil revenues, and China's support, might perceive itself as a victor dictating terms. Sanctions have largely failed to sway Moscow. Ending war demands clear justification for sacrifices, a dilemma also faced by Trump in West Asia. The article suggests all-out victories are outdated, making public perception crucial. Leaders must meticulously consider consequences before war, as even powerful aggressors can appear as losers, incurring significant costs.