Influencer culture diminishes the exclusivity of luxury items like Birkin bags and the US Open. The author argues that social media's widespread promotion of "inaccessible" goods causes higher prices and larger crowds, undermining their status-signaling role. This trend, driven by brands seeking broader appeal and secondary markets, makes luxury less exclusive and unsustainable. The article questions the value of status symbols when widely accessible, highlighting economic consequences as technology reshapes consumption habits. This leads to higher prices or bigger crowds, an unsustainable equilibrium for luxury.