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How protective is a username shield?

WhatsApp's proposed usernames are deemed a weak privacy enhancement, likely empowering bad actors and contradicting Indian law enforcement's transparency requirements. The author argues this undermines the platform's trusted subscriber authenticity. This initiative appears driven by Meta's pursuit of advertising revenue through cross-platform user tracking, not user privacy. Such a move risks heightened government scrutiny and could jeopardize WhatsApp's legal immunity, moving against transparency and potentially hardening lawmakers' resolve to police communication.

Economic Times · ET Bureau · Jul 2, 2026 at 5:56 PM

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