Free Trade Agreements (FTAs) offer market access but don't guarantee export growth. Firms must prioritize productivity, reliability, and compliance with complex international standards and Rules of Origin, as tariffs are often secondary. India's low FTA utilization highlights the need for exporters to proactively upgrade systems, secure certifications, and build relationships during phased implementations. Governments open markets, but substantial trade gains rely on industry readiness and domestic reforms; trust and productivity are earned by businesses.