European carmakers must switch lanes as they step on the pedal for the world’s next billion motorists
European automakers are criticized for focusing on China and protecting domestic markets while neglecting vast opportunities in emerging economies like India and Latin America. China's automotive growth is waning, yet its export capacity, particularly for EVs, is surging. The author argues EU carmakers should leverage their Chinese industrial base to produce affordable electrified models for these untapped global markets, mirroring the success of Chinese brands. This strategic shift, exemplified by Volkswagen's "export hub" approach, is crucial for sustained growth, pairing European design with low-cost manufacturing to capture the next billion drivers and avoid a protectionist trap.
LiveMint · mint · Aug 9, 2026 at 11:16 AM