FIFA President Gianni Infantino faces a revolt from three continental bodies over his controversial proposal to sell a World Cup stake to private investors. Accused of unilateral decision-making and a lack of transparency, this follows a history of controversies. The author argues the World Cup isn't Infantino's to sell, its value built on decades of collective investment. His leadership threatens football's unity, particularly with the 2027 presidential election approaching. The text stresses the critical need for transparency and accountability within FIFA, highlighting the struggle for control in global football governance.