India's food regulations are scrutinizing misleading "healthy" and "organic" claims in packaged foods. The author argues that while product label claims are regulated, similar messages conveyed via company names or trademarks are not, causing significant consumer confusion. There's a call for regulatory alignment between FSSAI, trademark registry, and corporate affairs to standardize these terms. Additionally, penalties for misleading claims should be linked to turnover, ensuring effective deterrence rather than being a mere business cost. The ultimate aim is clear information for consumers and consistent rules for businesses, covering all communication pathways.