The article details a recurring business pattern: pioneers, like OpenAI's ChatGPT, establish new markets, only for competitors to easily enter once profitability is proven. This trend, from Hindustan Lever’s atta to Nykaa, shows many “new age tech companies” lack true technological moats. While platforms with network effects are exceptions, pioneers often struggle. The author suggests strategic pricing, like Amazon's, is crucial to deter competition and avoid becoming a victim of success, underscoring that fundamental business dynamics persist.