The text criticizes the growing disempowerment of consumer-citizens by corporations and the state in the digital era, citing poor customer service, data issues, and inadequate recourse. Technology, initially empowering, has created significant power imbalances. Current remedies like market forces and elections are insufficient. The author urgently calls for a new digital consumer rights movement. This movement must strengthen existing laws, replicate effective mechanisms, and introduce new public policies to correct the asymmetry between individuals, corporations, and the state, preventing societal backlash and ensuring a re-empowered consumer-citizen.