India's startup ecosystem, despite world-class founders and digital infrastructure like UPI, faces a 'friction problem' due to significant regulatory burdens. The author argues for an 'infrastructure mindset' applied to entrepreneurship, advocating for unified compliance architecture, single-window portals, and dynamic regulations. Public-private partnerships and agile frameworks, extended to emerging sectors, are crucial. The goal is to make building enduring enterprises in India seamless, attracting global capital and talent. Momentum in implementing these policy changes is vital to transform India into an undeniable choice for entrepreneurs and investors, moving beyond merely easing company formation.