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Meta’s Cred game suggests it wants a slice of India’s digital economy but is talent acquisition enough?

Meta is investing in Indian fintech Cred and appointing its founder Kunal Shah to lead WhatsApp globally, signaling a push towards a financial super-app in India. Despite WhatsApp's immense popularity, Meta has struggled to monetize it effectively. Shah's expertise in payments and credit aims to transform WhatsApp into a "money spinner" by integrating chat, financial services, e-commerce, and AI. While India is crucial for Meta's growth, the article suggests that attracting top talent is only half the battle. The author emphasizes that Meta's real challenge, akin to its AI hiring spree, lies not in recruitment but in successful execution of this ambitious strategy.

LiveMint · Mint Editorial Board · Jun 24, 2026 at 2:00 AM

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