The article stresses regulating rapidly evolving AI, not debating its consciousness. As AI outsmarts humans and mimics interaction, it risks mass manipulation through "fake humans." The text advocates for clear rules requiring bot disclosure and accountability, akin to outlawing counterfeit money. While acknowledging innovation concerns, it argues a global framework for digital identity, manipulation prohibition, and toolmaker accountability is critical. Enforcing adaptive regulations will be challenging, possibly needing AI to manage AI, highlighting the urgent demand for robust ethical frameworks.