Calls for stricter food labeling in India are intensifying amidst rising health concerns like obesity. While the Supreme Court favors prominent health warnings, current regulations are considered too lax. The article argues that new rules must inform consumers effectively, perhaps using interpretative labels (e.g., "high sugar" in red), and be calibrated by scientific risk studies. However, it cautions against market overkill, emphasizing that regulations should not unduly restrict marketer liberty or consumer choice. A balanced approach is crucial, focusing on analyzing actual health risks before implementing stringent interventions.