The surge in SIP investments, fueled by marketing, has channeled unprecedented money into Indian stocks. While SIPs promote regular saving, their overwhelming success has inflated valuations, outstripping business earnings. This makes gains harder, deterring foreign investors and impacting recent SIP returns. Past superior returns were achieved under different market conditions—lower prices, less competition, and effective cost averaging. The author cautions that these favorable conditions have changed, making it challenging to extrapolate past performance. New investors face higher entry points and diminished benefits, signalling that the SIP investing landscape has significantly evolved.