India ordered Meta to deactivate Instagram ads promoting child abuse following a BBC investigation, revealing Meta's safety measure failures. This heavily scrutinizes Meta's global child protection protocols, threatening its safe-harbour status and market access. The author argues Meta cannot solely rely on algorithms for child safety, demanding stronger ad curation in crucial markets. Meta's consistent failures in child protection, including underage access and addictive algorithms, provoke significant regulatory pushback across jurisdictions, posing an existential threat if child safety isn't urgently prioritized.