Supportive
Sun-chase, a tourism lesson from Europe
Europe brilliantly monetized a solar eclipse, creating a week-long festival through strong infrastructure, innovative services, and luxury packaging, boosting its economy. This shows how ephemeral events can drive significant growth. The author suggests India, with similar celestial wonders, underutilizes them. By investing in transport, crowd management, and high-end experiences, India could emulate Europe. This would transform its natural phenomena into premium travel destinations, unlocking substantial economic growth and enhancing its global tourism appeal through strategic development.
Economic Times · ET Bureau · Aug 13, 2026 at 6:38 PM