A $2,000 iPhone Duo gives John Ternus his Steve Jobs moment
John Ternus, Apple's new CEO, faces a pivotal $2,000 foldable iPhone launch. As a "product guy," he must emulate Steve Jobs's engaging style, contrasting Tim Cook's rigidity. Apple's late entry into the foldable market, with established rivals, demands Ternus articulate the device's compelling "why." Its high cost and unclear utility, reflected in low foldable sales, present a challenge. With lagging AI, the foldable iPhone's success is crucial for Apple's revenue growth, making Ternus's presentation defining for his leadership and company.
LiveMint · list.metadata.agency · Sep 9, 2026 at 2:42 PM