Summaries by Amitabh Kant, Prateek Goyal

Indian MSMEs require internal export competitiveness to become global sellers, capitalizing on new trade agreements. Digital transformation (Dx) is pivotal, enabling firms to understand global demand, meet standards, and build trust. While government enables via digital pathways, reduced adoption costs, and market intelligence, core responsibility lies with enterprises. They must embrace digital readiness, AI, and demand-driven strategies for market entry and sustained growth. The article stresses firm-level action and strategic digital integration as fundamental for India’s export success, advocating a balanced approach between government support and company accountability.